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In the modern world of personal branding many people are now weighing the options between AI-produced portraits and in-person studio sessions. Each approach offers unique benefits, but the biggest difference often lies in cost, time, and convenience.

Studio portrait sessions usually involves booking a session, which can take anywhere from a few hours to a full day depending on the production requirements. The photographer will likely charge between $150 and $500 for a session, and that’s only the base fee. Extra charges are common for editing, style variations, and print-ready formats. If you need to visit a professional workspace, you also have to factor in transportation and possibly wardrobe expenses. Companies requiring portraits for teams, the cost can rack up to $3,000–$10,000+.

AI generated headshots, on the other hand, can be purchased for $8–$60 per photo, depending on the platform. You typically upload a few photos of yourself—even a single clear selfie—and the AI creates custom portraits in seconds in different styles and backgrounds within under 10 minutes. There’s no need to schedule a session, leaving home, or even change clothes. Many services also offer unlimited edits and variations.

For remote workers, or small businesses on a tight budget, this is an smart, practical upgrade.

However, it’s important to note that while AI headshots are inexpensive and efficient, they may lack the personal touch and natural expressions that a trained artist captures. The interplay of light, emotion, and dimension can sometimes look unreal or stiff in algorithmically produced photos. For executive positions like executive leadership or modeling, many still prefer the trusted standard of live photography.

The deciding factor the choice depends on your needs. If you need a instant, low-cost, credible photo for LinkedIn, a portfolio, or a personal website, AI headshots offer tremendous value. But if you’re investing in your personal brand for high-visibility opportunities or want the highest level of realism, traditional photography remains the gold standard.

The rise of AI doesn’t mean the end of professional photography—it simply gives people more options. For the average user, the affordability and convenience of AI headshots make them a smart, practical choice.